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What you will master:
1. Finding YOUR customers online. Not all web traffic is created equal. If your business sees the same 200 people every week drop by, it's not doing it's job. Your website has to be a beacon to your target markets online. It must work in concert with major search engines, social media websites like LinkedIn, Facebook, Youtube and Reddit to drive new targeted traffic to you every day. Your business must become where the Internet thinks your customers belong. Our hands-on course shows you fast, easy, quick to implement solutions for becoming a magnet to your ideal customers online.
2. Real Brand Building: Brand matters. If you don't know why, you really have to come to this class. Your brand is what eliminates your competition. It is what makes it so your products and services earn top dollar. It is what ensures that no matter how your industry changes, your business has a place in it. There's a difference between a Ford and a BMW, between a Mercedes and a Porche. That difference is _manufactured_ and it permeates every facet of your business. Nowhere should your brand be clearer than on your website. If you don't know how to define, create and broadcast your brand online . . . your business cannot survive in the twenty-first century. Your competition is getting smarter by the minute and it will tear you apart.
3. Media Manipulation & Management: Social media, mass media, public relations . . . a forest of buzzwords, but nothing matters more these days than your ability to reach through all forms of media to your customers. And you must be able to do it for next to nothing. Your website, and the content you create for it, and the content you distribute online that points to it, is key to managing all forms of media an public relations. We teach you exactly how to manipulate the media online. We help you develop a coherent, cross-media media marketing solution that turns your website into a coherent component in an effective marketing campaign.
4. Secret Weapons: The Internet is a vast ocean of products and solutions that meet many needs, but it has its leviathans. Ebay, Amazon, Etsy, Facebook, LinkedIn, Youtube and about a dozen other sites are super highways to your customers. If you don't know how to use them correctly, consistently, efficiently you're losing more and more sales every day. Our hands-on course will turn your understanding of these solutions upside down.
5. Closing Sales: Your website is your friendly face on the web and if its not closing sales for you all day every day, it's not doing its job. We show you several ways to quickly bolt ecommerce solutions into your website, turn content into cash and web traffic into new customers. You'll learn how to help your customers buy more, more quickly.
Who is Made in 48 Hours For?
Made in 48 Hours is for any entrepreneur or small business owner that needs more customers and higher profits fast.
Effective entrepreneurs who need a crash course on how to make money instantly online
Small
business owners with websites that seem to cost more and more every
month while they deliver less and less of financial value to the
enterprise that owns them.
Experienced
sales and marketing professionals looking for a serious skill upgrade
delivered fast. Many of the tools, techniques and solutions delivered
in this class have been possible just in the past two years. If you are
still using the internet as if it were 1999, you need a crash course in
the the way the web really works in 2010.Your website should be easy to maintain, cost effective, attractive, efficient, an exposition of your brand and a beacon to your customers. It should be bringing you hundreds if not thousands of new, tightly targeted, leads every day.
Attend Made in 48 Hours and you'll know how to make that happen...