Selling Social is the UK's first dedicated social enterprise eCommerce start-up programme for early-stage social entrepreneurs, delivered in partnership with eBay to help social entrepreneurs get into and thrive in the digital marketplace.

The programme was launched in 2021, and will run over 3 years, supporting at least 200 social entrepreneurs to define their product market fit, establish the right sales channels for their business, and provides specialist eCommerce support to those with the biggest potential to scale online. 

Social entrepreneurs coming through the programme will also be welcomed to apply for eBay for Change, an online marketplace promoting products that drive social impact, where they will receive additional support from eBay to help them succeed. 

Current award winners can join Selling Social at any time during their award period by speaking to their Social Entrepreneur Support Manager, who will discuss whether or not the programme is right for them, and support them with the questionnaire and interview stages.


About eBay for Change

At eBay, they believe that business can be a powerful force for positive change and with the scale of their marketplace, they have an important role to play in ensuring they help build a future economy that works for everyone. The eBay for Change programme aims to support social entrepreneurs and create jobs in marginalised and vulnerable communities by supporting the growth of the social enterprise sector. Learn more and shop with social businesses here: eBay For Change

The Support Offer

Social entrepreneurs on Selling Social will have access to a range of support from both UnLtd and eBay to help them:

  • become a stronger, more stable business that is primarily reliant on trading
  • test and learn about digital selling and grow online sales
  • access the skills and advice they need to succeed in a competitive marketplace
  • measure and increase the level of social impact they are able to deliver.

Market-leading Support

Devised with social entrepreneurs, the support offer includes:

  • 1:1 support with a Social Entrepreneur Support Manager
  • Selling Social workshops
  • Opportunities to connect with eBay staff and networks
  • Digital Sales Consultants
  • Digital Sales Mentors through UnLtd Connect
  • Opportunity to apply for a £5,000 grant to test ways of growing digital sales
  • Peer support sessions

Selling Social Participant

"Selling Social has impacted me as a social entrepreneur in a major way, enabling me to think more strategically and be bold about delivering our services. It was packed with vital and useful tools that will contribute positively to achieving our goals in the years ahead." 


Selling Social is available to any current award winner at any time during their award period. To apply, please register your interest in exploring or growing digital sales with your current support manager, who will discuss whether the programme is right for you. 

Hide this Message

To provide you with the best browsing experience, this site uses cookies. By continuing to use the site you are agreeing to our use of cookies.