Care home classes improving older people’s quality of life

24th November 2016



Oomph! aims to improve the mental, physical and emotional wellbeing of older adults through a range of specially developed exercise classes. 

"Oomph! exists to improve the quality of life of older people across the UK", according to founder and CEO Ben Allen.Founded in 2011, Oomph!'s activity coordinators work in care homes across the UK to deliver exercise and activity classes specially designed for older people.

They aim to enhance the mental stimulation, physical ability and social interactions of the care home residents."Oomph! stands for Our Organization Makes People Happy and that's what we try to do every day"


Ben and his team reach more than half a million older people each year in the 1,200 care homes they work in. With staff noting significant wellbeing improvement in residents taking part in Oomph!'s classes.

"I've been a resident for two and a half years", says John, a resident at Belong Crewe care home, "my time has been enhanced by going to the various classes and particularly the Oomph! class, and we have a lot of laughs and a lot of fun"

Oomph!'s current success was not an easy road according to Ben - "I went from a relatively good salary, to no salary at all. I didn't pay myself for two years".

It was a drive to see Oomph! succeed and improve the lives of care home residents across the UK that got Ben through the tough times.Ben's background is in fitness. Previously a lecturer at the European Institute of Fitness he had begun researching the care sector. He was shocked at the lack of activity-based entertainment in care homes.

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