Solutions for an ageing society

4th September 2017



The UK is undergoing a demographic shift, with potentially far-reaching consequences for society, the economy and public service provision. A vastly improved life expectancy, one of the great triumphs of the last century, looks set to be one of great challenges of this one.

By 2020, 12.5 million people will be over the age of 65, with people over 50 making up 47% of the total adult population.  Existing health and social care systems are already struggling to cope. We are starting to understand how this challenge will affect our ageing population.

We want to make the UK to be the best place to grow old in. Over one million people in later life say they always or often feel lonely. More than 60% of people in later life in the UK agree that age discrimination exists in their daily lives and 76% feel that the country fails to make good use of their skills and talents.

This requires us all to radically reimagine how we can continue to ensure the health, social and economic wellbeing of older people.

Social entrepreneurs have solutions

Fitness lecturer Ben Allen saw first-hand the poor quality of life of care home residents in his home town of Scarborough and realised the urgent need for a better way to deliver adult social care.  He founded Oomph! to deliver fun and regular exercise to care home residents which inspire mobility, social interaction and mental stimulation.

Today, over half a million people take part in Oomph! sessions each year in over 1,200 care homes.

Over the last seven years UnLtd has provided financial and non-financial support to over 200 social entrepreneurs like Ben, dedicated to creating bold solutions for an ageing society led by the needs of older people.

Current support opportunities

You can access our support through our awards. Some of our awards are available across the UK regardless of the sector you're working. Others have geographic or sector focuses. Find an award that suits you.


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