In other guides we look at defining the theory of the problem you are seeking to address, and your theory of change; these are two of the three components of an organisations social model. The third component involves defining the specific activities or actions that will enable you to deliver your solution to the problem.
Your theory of action will typically contain two types of activities/ actions:
Using the example of Social Enterprise D, an organisation providing advice, information and support to migrants and refugees (shortened below to M&Rs) in city ‘y’, the diagram below illustrates the translation of the key interventions (defined through the theory of change) into core and support actions (the theory of action)
To summarise, your social model should be a documented overview of the following elements:
Theory of the problem:
Theory of change:
Theory of action:
Once you have defined your theory of action, the social model for your organisation will be complete. The complete social model will form an important component of your business plan. For example; your ‘theory of the problem’ will be closely linked to your analysis of the market in which you are operating, and your ‘theory of action’ will provide you with many of the foundations for your business model, operational & organisational plan and marketing strategy and plan.
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