Transform Ageing

Creating a better experience of ageing 

Transform Ageing aims to revolutionise the approach to health, wellbeing and social care for people in later life, starting in the south-west of England.

Bringing together people in later life, social entrepreneurs and commissioners of health and care services, Transform Ageing will define, develop and deliver new people-centred solutions that better support the needs and aspirations of older people.

National lottery funded logo

Transform Ageing is funded by Big Lottery and run in partnership with the Design Council, the South West Academic Health Science Network and the Centre for Ageing Better.

Its delivery is also being supported locally on the ground in the south-west by Volunteer CornwallDevon Communities TogetherCommunity Council for Somerset and Torbay Community Development Trust.

Why Transform Ageing?

The UK is undergoing a demographic shift with far-reaching consequences for the economy, public services and society. A vastly improved life expectancy, one of the great triumphs of the last century, looks set to be one of the great challenges of this one.

Right now there is a need to create a care system that is more personalised, more connected and above all more preventative. This requires new innovation and greater collaboration between individuals and carers, family and friends, neighbours, volunteers and professionals.

The goal is to create a replicable and sustainable new model for services across the UK. And to reimagine what it means to enjoy a good later life.

How Transform Ageing works

Transform Ageing ensures that we find the best innovations to change the lives of people in later life and that they reach them as quickly as possible.

  • We enable people in later life and their support network to feel able to contribute to how and what services are commissioned in their community.
  • We bring together people in later life and social entrepreneurs with ideas to transform ageing.
  • We back high potential social ventures from across the country at start up and scale up, offering a comprehensive package of funding and support.
  • We work with local healthcare commissioners to drive adoption and create impact.
  • We will convene a national network of supporters to contribute to and learn from our work.

Innovation briefs

The Transform Ageing team has been working to connect the needs and desires of local people in later-life, with the innovations and ideas of social entrepreneurs. We have developed six innovation briefs for ambitious social entrepreneurs to apply their creative expertise to in Somerset, Devon, Torbay and Cornwall.

  • Steps to a positive future

    People in later life have positive experiences of ageing

  • Mobility and transport

    Enhancing independence and wellbeing through improved mobility

  • Life Transitions

    Supporting people to prepare for life changes

  • Caring about carers

    Supporting, valuing and celebrating carers

  • Right information, right time

    Making information accessible, relevant and meaningful

  • Making connections

    Creating opportunities for people in later life to connect
    with other people, communities and activities

Each innovation brief was developed in collaboration with local people to capture their perspectives, experiences and insights into what will make a difference in their communities.

The briefs are designed to encourage social entrepreneurs from the south-west and around the UK to launch new services or products in the region, to directly meet the needs and desires of local people.

Read the full innovation briefs and for more information download the PDF below

Transform Ageing innovation briefs (PDF 2.2MB)

Apply for an award

Can you help us tackle one of the innovation briefs? We’re looking for social entrepreneurs with ideas to transform the experience of ageing, whether that is the lives of people in later life, their family, friends or carers.

We’re looking for entrepreneurs with an idea as well as more established social ventures that are looking to scale their business. The programme will run in the south-west of England (Devon, Torbay, Cornwall and Somerset).

We are supporting early stage social entrepreneurs  and those who are ready to scale:

Early stage awards

For applicants based in the south west or already delivering services in the south west.

Do It awards are designed to help you turn your ideas into real ventures. We provide 1-to-1 support, connections to specialist advisors and funding.

Grow It awards provide support to those who have proven their commitment and have successful ventures which are ready to grow or become self-sustaining.

Inspire awards are for local people improving the experience of ageing; sharing knowledge, experience and ideas with others to turn new ideas into action that will improve later life. Activity must be delivered in the SW in Devon, Torbay, Somerset or Cornwall and must benefit people in later life.

Ventures awards

Scaling up awards are aimed at established social ventures, who are ready to scale up and require investment to do so. These social entrepreneurs are ready to further their impact by taking on grant funding, expert business support and potentially raising investment.

Up to £50,000 of grant funding is available alongside bespoke support and help to raise further investment. Match funding against risk capital is possible, but is arranged on a case-by-case basis.


We support individuals who are:

  • Aged 16 or over and living in the UK
  • Not part of an established organisation

To be eligible your idea must:

  • Have a real social impact
  • Fulfil a clear need and demand
  • Have clear outputs and goals
  • Provide a learning experience or opportunity
  • Beneficiaries must be based in the UK

Ideas and ventures are not eligible if they:

  • Are part of your paid employment
  • Involve political or religious campaigning
  • Involve activities outside of the law or against public policy, or anything that encourages ethnic, religious or commercial disharmony
  • Involve employing people other than yourself to carry out most of the work
  • Are mainly for people to achieve academic qualifications
  • Are to fund living expenses

Submit an expression of interest

Throughout the year we have three opportunities for social entrepreneurs to apply for an award. You can submit an expression of interest at any time.

Should your expression of interest pass our initial assessment you will be sent further application documents to complete along with a detailed breakdown of the application process.

Below are the key dates for 2018:

Starting up awards


Round 3

Applications opens

2 July 2018

Applications closes

13 August 2018 9am


Ventures awards


Round 2

Round 3

Applications opens

25 June 2018

28 August 2018

Applications closes

23 July 20018 9am

17 September 2018 9am


Submit your application

Our focus areas

We accept applications from social entrepreneurs providing solutions to any issues. We also have areas that we are focusing on. We encourage social entrepreneurs tackling these focus areas to apply. 

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Resilient communities

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Solutions for an ageing society

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Our partners

Community Fund             Design Council logo south wesr academic health network logo

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We host a series of events throughout the UK each year. From classes and conferences, seminars and workshops to networking events and training sessions.

Upcoming events

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